About Us

We're a conduit to a brighter future.

KeyString Labs is the innovation organization within Entergy Corporation. We exist to solve critical customer frictions for over 2.9 million residential and commercial customers by building new utility products and services.  Every Entergy customer is an integral part of our success. We are excited to collaborate with customers, partners, and colleagues to build a more robust, sustainable power network for today and future generations.

Two team members reviewing information on computer screen.

KeyString Labs in action.

KeyString Labs is headquartered in the Warehouse District of New Orleans and is home to over 40 employees. KeyString Labs embodies innovation through working teams that tackle big problems, using technology, data, design, and customer insights.

KeyString Labs was formed in 2019 to achieve innovation across our company and our industry. Taking inspiration from the early inventor, Benjamin Franklin, the name and physical location of KeyString Labs embodies purposeful discovery and mindful action that results in delivering products and services that delight customers.