Powering Entergy innovation.

KeyString Labs delivers innovative solutions to customers.

KeyString Labs office in New Orleans
Screen grab of KSL team from a remote video session.

What we believe.

At KeyString Labs, we believe in possibility. The possibility that we can change the way the world uses electricity. The possibility that we can find a way to bring electric vehicles onto our local streets and neighborhoods. The possibility that we can support our critical customers through any challenge; whether a pandemic, storm, or economic crisis.

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Customer Centricity

We believe in our customers. We're working harder each day to provide the best outcomes for our residents, communities, businesses, and employees. 

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We believe in innovation. We are improving the way electricity powers everyday lives by providing real solutions that benefit our customers and communities.

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Diversity & Inclusion

We believe in inclusivity. We value and build for our employees, partners, and customers across all communities and cultures. 

Continuous Improvement

We believe in action. We're doing everything it takes to make a change and a difference. 

Learn About Our Process

Our trusted partnerships.

What we're focused on.

Our team looks deep into specific areas of opportunity that provide our customers with beneficial solutions to tough challenges. Here are some examples.

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Beneficial Electrification

Adding electric options for our customers to simultaneously reach sustainability goals and reduce their operations costs.

Take a look at how we are electrifying marine vessels in Louisiana.

Shore Power
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Power Through generator installed on customer property.
Distributed Energy Resources and Resiliency

Ensuring reliable power options to customers and essential businesses who are impacted by unpredictable weather and environmental events.

Take a look at how we help customers in Mississippi Power Through storms.

Power Through®
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Construction of roof top solar on New Orleans residential home.
Reducing Our Carbon Footprint

Extending low carbon energy generation opportunities to make it possible for our customers, businesses, and communities to create energy in a cleaner way, together.

Take a look at our residential rooftop solar initiative in New Orleans.

ReNewable Orleans
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What our leaders are saying.

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"Our team is working with our colleagues throughout Entergy and partners in the community to create something new every day. We solve complicated industry frictions with real solutions."

Michael Cross
Vice President, KeyString Labs

Who we are.

KeyString Labs is a team of innovators, designers, builders, engineers, listeners, and creators who value empathy, trust, and collaboration.

Analyst reviewing printed out database spreadsheet.
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Analysts use modeling and data visualization capabilities to determine product viability, feasibility, economics, and more while providing critical insights that drive successful products.

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Growth brings products and services to market by generating early demand and utilizing continuous testing and iteration to improve acquisition as well as deepen understanding of what our customers need most.

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Product Design

UX/UI designers tackle complex customer problems and transform our solutions into intuitive, accessible, and holistic customer experiences through user flows, wireframing, prototypes, and product sites and interfaces.

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Product Management

Product Managers are the facilitators of the product delivery process. They play a pivotal role in framing, defining, building, and deploying breakthrough products and services to our customers in an agile fashion.

Strategic designer taking notes from interview session with a customer.
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Strategic Design

Strategic Designers utilize design thinking to uncover frictions and bring human insights to new products and services. They ensures a customer-focused approach by illuminating the customer's voice throughout the development process.

Developers reviewing code.
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Our technology team designs, builds, and runs large-scale systems to deliver the most modern software and hardware solutions as standalone and integral parts to products and services.

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Portfolio & Partnerships

Portfolio & Partnerships serves the organization through developing and managing processes and operations, in addition to fostering relationships with key stakeholders and outside partners.

Team members working at a table with printed out documents and computers for reference.
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Strategy & Consulting

Strategy & Consulting members are responsible for driving the long-term strategy of our key focus areas and their initiatives. They lead teams through the earliest stages of development and ensure continuity through the innovation process.

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Meet our team members.

Find our diverse team of innovators on LinkedIn.

Find Us On LinkedIn

Join Our Team

We’re looking for people who want to tackle complex problems through collaborative, inclusive, and customer-centric approaches. If you’re an entrepreneur, problem solver, tinkerer, or somewhere in between, check out our open positions below.

Not seeing your dream role? Email KSLjobs@entergy.com and tell us what you’re passionate about. We'd love to chat.

View Our Job Openings