Accelerating Entergy innovation.

KeyString Labs is the innovation lab at Entergy. We create products and services to improve the lives of our customers, industry, and planet.

We believe in possibility.

The possibility that we can change the way the world uses electricity. That we can empower our communities to drive electric vehicles on our streets. That we can support our customers through any challenge; whether a pandemic, storm, or economic crisis.

The future is our focus
Customers motivate us.
Innovation is in our DNA.
Collaboration is how we innovate.
Sustainability is our passion.
Learn How We Innovate

Innovation in action.

At KeyString Labs we think outside the box, collaborate, and push boundaries. See how we’re making a real-world impact.

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Beneficial Electrification

Enabling customers to meet their sustainability goals and reduce operations costs through efficient electrified end-uses.

Shore Power
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Power Through generator installed on customer property.
Resiliency

Providing reliable, affordable backup power solutions for both residential and commercial customers.  

Residential Offerings
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Commercial Offerings
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Renewable Energy

Providing green product options for customers to support sustainability and renewable energy.

Renew
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ReNewable Orleans: Reducing carbon emissions with a residential rooftop solar initiative in New Orleans.

Learn More
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eMobility

Creating pathways for drivers to adopt electric vehicles and electric transportation through new products and services that make it easier to plug-in.

Renew
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ReNewable Orleans: Reducing carbon emissions with a residential rooftop solar initiative in New Orleans.

Learn More
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Who we are.

We’re a team of entrepreneurs, engineers, designers, builders, and utility experts with a mandate to focus on innovation.

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Architects

Architects use modeling and data visualization tools to determine product viability, feasibility, economics, and more while providing critical insights that drive successful product development.

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Growth Marketing

Growth Marketers bring products and services to market by identifying early demand and utilizing continuous testing and iteration to improve acquisition as well as deepen understanding of what our customers need most.

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Product Design

UX/UI Designers tackle complex customer problems and transform our solutions into intuitive, accessible, and holistic customer experiences through user flows, wireframing, prototypes, and product interfaces.

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Product Management

Product Managers play a pivotal role in framing, defining, building, and deploying breakthrough products and services to our customers in an agile fashion. They are the facilitators of the product delivery process.

Strategic designer taking notes from interview session with a customer.
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Strategic Design

Strategic Designers utilize design thinking to uncover frictions and bring human insights to new products and services. They ensure a customer-focused approach by illuminating the customer's voice throughout the development process.

Developers reviewing code.
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Technology

The technology team designs, builds, and runs large-scale systems to deliver cutting-edge software and hardware solutions as standalone and integral parts of existing products and services.

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Portfolio & Partnerships

The Portfolio & Partnerships team develops and manages processes, streamlines operations, and fosters relationships with key stakeholders and outside partners.

Team members working at a table with printed out documents and computers for reference.
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Strategy & Consulting

The Strategy & Consulting team drives the long-term strategy of our key focus areas and initiatives. They lead teams through the earliest stages of development and ensure continuity through the innovation process.

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Meet our team.

We are entrepreneurs, engineers, designers, builders, and utility experts with a mandate to focus on innovation.

Find us on LinkedIn

Our trusted partnerships.